Hello fellow business owner!
I’m so excited that you have stopped by and are looking for tools and resources to grow your online business!
Here is a list of products that I’ve found useful on this crazy online biz journey! I’m hoping that by giving you a list, you can save time looking around. Trust me when I say that I’ve spent way to long searching when I could have been directing that energy to creating more productive (and profitable) tasks.
Some of these links are affiliate links. If you purchase through some of them, I will receive a small commission. This happens at no extra cost to you. I have only provided links to products that I have used and love!
Launching your website:
I know that we you’re starting out, you might need to save some pennies and DIY it. I understand, I have been there before! The good news is that it’s easier than ever to create your first website, one that you’ll be happy with at that!
WordPress: I always suggest using WordPress over other platforms. The reason is is that it’s self hosted and it’s free to set up. Please note that I strongly suggest you use wordpress.org not wordpress.com (where you’ll have a url with wordpress.com at the end).
Siteground: when you use WordPress, you will need to host that website somewhere. I currently use Siteground, they aren’t the cheapest but they have great customer service and are still very affordable. They are very easy to use, integrate extremely easily with WordPress.
Divi Theme: in the beginning you want cheap and easy. I have to say, there are heaps of free themes but for the price of Divi, it’s a no brainer. It’s the most used theme in the world. As a result, there are so many tutorials to walk you through every little step. It’s ‘drag and drop’ style so it really is super simple! Trust me, you can do it!
Stock photos that I use on The Inspired Boss – Her Creative Studio. There are some beautiful and feminine photos that will make your site stand out.
Arguably the most important part of your marketing strategy! If you haven’t already started growing your list, then now is the time.
‘Twenty years ago was the best time to plant a tree, the next best time is now’ – Chinese Proverb
Convertkit: This is the platform I use for my main business and I love it! It’s pretty easy to use and it has so many features that you only really get from a paid platform. In the scheme of paid platforms, it’s reasonably priced. If you can put the money into it from the beginning, you won’t regret it!
Mailchimp: this is a perfect option if you don’t want to spend any money (if you can, I suggest Convertkit) as the first 2000 subscribers are free. The free version now has a few more features, like email automation but it still lacks the features of others. The reason I love Convertkit over Mailchimp is that Convertkit focuses on the subscriber, not the list like Mailchimp. What that means is in Mailchimp if you have a few different opt-ins, people that subscribe to more than one will be duplicated (ie they will be classed as 2 subscribers). This doesn’t happen in Convertkit. Either way, just get started!
Creating a sales funnel: Flawless Funnels gives you a step by step guide to set up your funnels and create automation systems to skyrocket your sales. I’ve gotten so much out of it and can’t recommend it enough! For more information, head to House of Brazen
The social media world is a vast one! It can be way too overwhelming!
Here are the scheduling tools that I use
Facebook: I use the in house scheduling tool. I find that this is the way that seems to get my posts the most impressions. It can be time consuming but well worth it.
Instagram: My top pick is the Plann app. I love who visual it is, you can drag and drop your pictures to get a layout you love and that aligns with your brand. The only downfall with it is that you can’t use it on a desktop, it’s only an app and that it doesn’t currently auto-post (I hear that they are working on that though).
Pinterest: I have recently started using Tailwind. I’m certainly learning the ins and outs of it at the moment but am starting to see some benefits. I hear amazing things about it and will update you when I see more results!
Canva: Canva is a free platform that allows you to make graphics for your social media. It’s super simple to use and I highly recommend it when starting out! I occasionally use it but I do prefer Adobe Illustrator.
Must do courses:
Making Sense of Affiliate Marketing: If you have an online business and want to add passive income through affiliate marketing, then this is an absolute must! Michelle earns $50 000 from affiliate marketing solely so she knows a thing or two about it! She takes you through the process and tells you how to save yourself time by setting it up properly form the beginning. Click here for more info.
The Digital Picnic ePicnic: I’m going to say that you’re not going to get away with growing a thriving online business without putting work into your social media channels, unless you outsource it obviously. This ecourse is a great all rounder to get your social media channels working for you. It covers all the major channels, blogging and email marketing. It’s a great course for beginners or those struggling with their social media presence. To learn about the course, click here.
Flawless Funnels: gives you a step by step guide to set up your funnels and create automation systems to skyrocket your sales. I’ve gotten so much out of it and can’t recommend it enough! For more information, head to House of Brazen
There you have it, my most used and recommended resources that have really helped me in my businesses.