Hello fellow business owner!

I’m so excited that you have stopped by and are looking for tools and resources to grow your online business!

Here is a list of products that I’ve found useful on this crazy online biz journey! I’m hoping that by giving you a list, you can save time looking around. Trust me when I say that I’ve spent way to long searching when I could have been directing that energy to create more productive (and profitable) tasks.

Some of these links are affiliate links. If you purchase through some of them, I will receive a small commission. This happens at no extra cost to you. I have only provided links to products that I have used and love!

Launching your website:

I know that when you’re starting out, you might need to save some pennies and DIY it. I understand I have been there before! The good news is that it’s easier than ever to create your first website, one that you’ll be happy with at that!

WordPress: I always suggest using WordPress over other platforms. The reason it is that it’s self-hosted and it’s free to set up. Please note that I strongly suggest you use, not (where you’ll have a URL with at the end).

Siteground: when you use WordPress, you will need to host that website somewhere. I currently use Siteground, they aren’t the cheapest but they have great customer service and are still very affordable. They are very easy to use, integrate extremely easily with WordPress.

Astra Theme: in the beginning, you want cheap and easy. I have to say, there are heaps of free themes but for the price of Astra (I believe there is a free version though), it’s a no brainer. It’s one of the fastest themes out there. I combine it with Elementor and all of a sudden you have a quick and easy to use theme.

Stock photos that I use on The Inspired Boss – Her Creative Studio. There are some beautiful and feminine photos that will make your site stand out.

Email Marketing:

Arguably the most important part of your marketing strategy! If you haven’t already started growing your list, then now is the time.

Flodesk: I recently moved all my email marketing over to Flodesk from ActiveCampaign. It has been such a great move and I absolutely love Floedesk. Read my full review here.

Mailchimp: This is a perfect option if you don’t want to spend any money (if you can, I suggest ActiveCampaign) as the first 2000 subscribers are free. The free version now has a few more features, like email automation but it still lacks the features of others. The reason I love ActiveCampaign over Mailchimp is that ActiveCampaign focuses on the subscriber, not the list like Mailchimp. What that means is in Mailchimp if you have a few different opt-ins, people that subscribe to more than one will be duplicated (ie they will be classed as 2 subscribers). This doesn’t happen in ActiveCampaign. Either way, just get started!

Creating a sales funnel: this is an area that I’ve struggled with in the past! I’ve known that I need to get my funnels and running but I wasn’t sure where to start and what to do! The best resource that I’ve used to get my head around them has actually been the Six Figure Blogger course by Create and Go. The email funnel module is only one module but it’s been a game-changer to me! Then on top of that, you get to learn about creating and selling digital products and courses! Highly recommended!

Social Media:

The social media world is a vast one! It can be way too overwhelming!

Here are the scheduling tools that I use

Facebook: I use the in house scheduling tool. I find that this is the way that seems to get my posts the most impressions. It can be time-consuming but well worth it.

Instagram: My top pick is the Plann app. I love who visual it is, you can drag and drop your pictures to get a layout you love and that aligns with your brand. The only downfall with it is that you can’t use it on a desktop, it’s only an app and that it doesn’t currently auto-post (I hear that they are working on that though).

Pinterest: I have recently started using Tailwind. I’m certainly learning the ins and outs of it at the moment but am starting to see some benefits. I hear amazing things about it and will update you when I see more results!

Canva: Canva is a free platform that allows you to make graphics for your social media. It’s super simple to use and I highly recommend it when starting out! I occasionally use it but I do prefer Adobe Illustrator.

Must do courses:

Skillshare: Skillshare is one of my favourite tools! There are so many courses that you can access for a monthly fee! Click here to start your 2-month free trial!

Making Sense of Affiliate Marketing: If you have an online business and want to add passive income through affiliate marketing, then this is an absolute must! Michelle earns $50 000 from affiliate marketing solely so she knows a thing or two about it! She takes you through the process and tells you how to save yourself time by setting it up properly form the beginning. Click here for more info.

Six Figure Blogger: As I mentioned above, this course has been a game-changer for my business. It’s given me the foundations to take the business to the next level. Since implementing their advice I’ve been able to create and grow profitable email funnels and get started on creating digital products. This has been so exciting and I’m looking forward to seeing the business grow!

Pinterest Avalanche: For many online creatives, Pinterest is an absolute gold mine for traffic to your website. It’s been amazing to see how much growth it has given The Inspired Boss and it’s where I spend most of my time online. This course gives you not only the right foundations but also more advanced strategies to get more readers to your site.

There you have it, the most used and recommended resources that have really helped me in my businesses.

Deanna x