As a blogger, one of the best ways to grow your audience and build your platform is to offer a digital freebie 9also known as a lead magnet) on your blog.
The key is to make sure that your freebie is high quality, targeted to your audience and leads to your paid products or products that you might create in the future. For example, if you blog about parenting, your freebie could be a guide to potty training or a list of the best family-friendly activities in your city.
If you’re not sure where to start, try brainstorming a few ideas and then doing some research to see what other bloggers in your niche are offering. Once you have a few ideas, you can start creating your digital freebie and promoting it on your blog!
What are digital freebies?
Digital freebies are items that can be downloaded and used for free. This can include things like graphics, templates, fonts, and more. Many designers and web developers offer digital freebies as a way to attract new clients or to show appreciation to existing ones.
There are a few things to keep in mind when using digital freebies. First, make sure that you read the terms and conditions of use before downloading or using anything. Some designers may require that you give them credit for their work, while others may not allow you to modify or redistribute their work. Second, keep in mind that digital freebies are often created for personal use only and should not be used for commercial purposes. Finally, remember that just because something is free doesn’t mean it’s not valuable – so treat digital freebies with the same respect as you would any other piece of creative work.
Why do you need a digital freebie for your blog?
There are a few reasons why you might want to consider using digital freebies for your blog. First, they can help you save time and money. If you’re able to find high-quality freebies, then you won’t need to spend as much time or money creating your own graphics, templates, etc. Second, digital freebies can help you stand out from the crowd. If you use unique and interesting freebies on your blog, then it will help you stand out from other blogs that are using the same old tired design elements. Finally, digital freebies can be a great way to build relationships with other bloggers and designers. By offering freebies, you’re more likely to get noticed by other bloggers and designers, which can lead to collaborative opportunities down the road.
Related Post: 30 Amateur Blogging Mistakes to Avoid!
Offer a digital freebie in exchange for an email address
If you’re looking to grow your email list, then offering a digital freebie is a great way to do it. Simply create a landing page on your blog where you offer a freebie in exchange for an email address. Then, promote your landing page through social media, guest posts, and anywhere else you can think of. Once people sign up, you’ll be able to send them valuable content and promotions that will help grow your business. Plus, you’ll have their email address so you can continue marketing to them even if they never visit your blog again.
Which email marketing do I recommend?
I recommend Flodesk for email marketing. They are hands down the best to get started with! They’re an affordable and user-friendly email marketing platform that makes it easy to create beautiful email newsletters, automation, and more. Plus, they offer 50% for your first year and unlimited contacts! I can’t recommend them highly enough (and I’ve quite a few platforms!).
Types of digital freebies to offer your audience
There are endless possibilities when it comes to digital freebies, but here are a few ideas to get you started:
Graphics and templates
If you’re a graphic designer or web developer, then you can offer things like Photoshop or Canva templates, illustrations, icons, and more.
If you’re a blogger or DIY enthusiast, then you can offer printables like planner inserts, wall art, and more.
Short ebooks do really well as a digital freebie! Make them short and concise to ensure your reader gets a ‘quick win’ without having to spend too much time reading.
Courses and tutorials
If you’re an expert in a particular subject, then you can offer video courses or tutorials that teach others how to do what you do. These could be on a platform like Teachable but also an email course series.
If you have a digital product, then you can offer a ‘sneak peek’ to your audience. This might be that you offer a module of your course or a chapter of your eBook. This is a great way to promote a new product or generate word-of-mouth marketing.
Digital print/wall art
If you’re a graphic designer or artist, then you can offer digital prints or wall art. These can be easily printed at home, at a printing shop or sent electronically to friends and family.
If you’re a crafter, home organizer or DIY enthusiast, then you can offer printable stickers. These can be used to personalize notebooks, laptops, labels or even walls.
If you’re a coach or consultant, then you can offer audio training courses. These can be a great way to share your knowledge with others and build your credibility.
If you’re an expert in a particular subject, then you can offer webinars. These can be a great way to generate leads or make money from your expertise.
If you’re an expert in a particular subject, then you can offer masterclasses. These can be a great way to share your knowledge with others and build your credibility.
If you’re a copywriter or marketer, then you can offer swipe files. These can be a great resource for those who want to learn from your experience and expertise.
If you have a lot of knowledge to share, then you can offer an email course. This can be an easy and inexpensive way to deliver a course.
If you have a lot of knowledge to share, then you can offer a mini-course. You can create the mini-course via email or a platform such as Teachable.
If you have a lot of helpful resources, then you can offer a resource library. This can be a great way to offer value to others in your niche.
Access to a Facebook group
If you have a Facebook group, then you can offer access to it. This can be a great way to connect with others in your niche and build your community.
If you’re a graphic designer or DIY enthusiast, then you can offer relevant Canva templates. These can be great for bloggers or small businesses who want to save time and money on design elements.
A blueprint offers your reader the exact steps that you took to achieve the result that you’re helping them achieve.
Workbooks are a great way to be able to share your knowledge and offer an interactive experience for your reader.
Checklists offer a quick visual list of steps they have to take in order to achieve the result that you’re offering. An example of a checklist might ‘How to start a blog’ checklist.
Offer discount codes for your products or services as a digital freebie. This is a great way to generate leads and sales.
List of resources
Offering a list of resources can be very valuable to your reader. Simple put all the resources you offer into a PDF format (don’t forget to use affiliate links if you have them!)
Google Sheets are becoming very popular online. Offering a Google doc such as a budgeting template is very valuable!
Create a Challenge
Creating a challenge helps your reader achieve a particular goal. You can create a challenge such as a ‘10 Day Fermenting Challenge’. This can be delivered easily via email.
The sky’s the limit when it comes to digital freebies, so get creative and think of something that would be valuable to your audience. And remember, you don’t have to give away your best stuff – even something small can be valuable to the right person.
How to promote your digital freebie
Once you’ve created your digital freebie, it’s time to promote it! Here are a few ideas:
- Add a link to it in your blog’s sidebar or header.
- Create a pop-up form that comes up in X number of seconds.
- Mention it in your email newsletter.
- Share it on social media (be sure to use attractive visuals!).
- Include an inline sign-up form in relevant blog posts.
- Write a blog post about it and include a call-to-action to download it.
- Create a landing page for it and drive traffic to it through paid ads or guest posts.
- Offer it as an opt-in on other people’s websites in exchange for promoting their freebie on your site.
Get creative and promote your freebie in as many places as you can think of. The more people who see it, the more email addresses you’ll collect.
How to choose the best digital freebies for your blog?
The best digital freebies are the ones that are most relevant to your blog’s niche and audience. For example, if you have a food blog, then a digital freebie like a meal plan or cooking guide would be more valuable to your readers than something like a knitting pattern.
Think about what your readers would find most valuable and then create a digital freebie that meets their needs. And remember, you don’t have to give away your best stuff – even something small can be valuable to the right person.
Choose a digital freebie that leads your reader to your paid products
Your digital freebie should be something that leads your reader to your paid products. For example, if you have an online course on blogging, then your digital freebie could be a guide on how to start a blog. This would be valuable to your audience and it would also lead them to your paid product.
Think about how you can use your digital freebie to lead your readers to your paid products and services. By doing this, you’ll be able to increase your sales and grow your business.
Create an email welcome sequence to nurture your new subscriber
When someone subscribes to your email list via your digital freebie, you should send them a welcome sequence that leads them to your paid offer. This could be a series of emails that introduce them to your business and then promote your paid product.
By sending a welcome sequence to your new subscribers, you’ll be able to increase your sales and grow your business. So if you haven’t created a welcome sequence yet, now is the time to do it.
Email list growth tips
Here are a few final tips to help you grow your email list:
- Make it easy for people to sign up: Add sign-up forms in multiple places on your website and make sure they’re easy to spot. The easier it is for people to sign up, the more likely they are to do it.
- Segment your list: Segmenting your email list allows you to send more targeted, relevant emails to your subscribers. This will help improve engagement and keep people subscribed to your list.
- Regularly clean your list: Remove inactive subscribers from your list on a regular basis. This will help improve deliverability and ensure that only people who are interested in hearing from you are on your list.
By following these tips, you can grow your email list quickly and easily. And once you have a large email list, you’ll be able to increase your sales and reach a wider audience with your products and services.
Get Started on your Digital Freebie Now!
In conclusion, these are some tips on how to choose the best digital freebies for your blog. Think about what your audience needs and then create a digital freebie that meets their needs. And remember, you can use your digital freebie to lead your readers to your paid products and services. By following these tips, you’ll be able to grow your business and increase your sales.